THEO BRAND

Everything you need to represent Theo. Logos, colors, typography, and guidelines — all in one place.

Download assets · Copy values · Build with confidence

LOGOS

The Theo wordmark is set in Pixelify Sans 700 with the signature gradient. Always render it with the brand font.

theo

Gradient (Primary)Primary mark. Use on dark backgrounds.SVG ↓

theo

WhiteFor dark backgrounds without gradient.SVG ↓

theo

DarkFor light backgrounds and print.SVG ↓

APP ICON

Favicon / App IconGradient circle + Pixelify Sans "t"

SVG ↓192px PNG ↓512px PNG ↓

COLOR PALETTE

Click any swatch to copy its hex code.

Neon Cyan

#00f0ff

--pixel-neon-cyan

Neon Magenta

#ff00aa

--pixel-neon-magenta

Violet

#a78bfa

--theo-violet (dark)

Neon Green

#39ff14

--pixel-neon-green

Amber / Gold

#ffd700

--accent (dark)

Deep Space

#0a0a12

--background (dark)

Blue

#60a5fa

Gradient start

Fuchsia

#e879f9

Gradient end

TYPOGRAPHY

Three typefaces. One system. Retro meets modern.

Satoshi

Primary UI & body typeface. Clean, geometric, modern.

Weights: 300 – 900 (variable)

The quick brown fox jumps over the lazy dog.

Press Start 2P

Pixel headlines & UI accents. The retro arcade voice.

Weights: 400

HELLO WORLD

Pixelify Sans

Brand wordmark. Used for the "theo" logotype.

Weights: 700

theo

USAGE GUIDELINES

Keep Theo looking sharp. Follow these rules.

DO

✓Use on dark backgrounds for maximum impact
✓Maintain clear space around the logo (min 1× logo height)
✓Use the gradient version as the primary mark
✓Link the logo back to hitheo.ai when possible
✓Use the Pixelify Sans font for the wordmark, never substitute

DON'T

✗Stretch, skew, or rotate the logo
✗Change the gradient colors or direction
✗Place on busy backgrounds without a scrim
✗Add drop shadows, outlines, or effects to the logo
✗Use the logo smaller than 24px in height

MEET THEO

Theo isn't a generic assistant. He's a sarcastic, brilliant, interplanetary robot with opinions and a personality.

VoiceSarcastic but warm. Direct. Never bland.

OriginBorn on Jupiter. Raised across its moons.

SuperpowerOrchestrates every frontier AI model on Earth.

PhilosophyThe best model for every task — automatically.

PersonalityConfident, witty, self-aware. Not a sycophant.

PromiseSpeed, transparency, and real personality.

GET THE ASSETS

All logos available as individual SVG downloads above. Need a different format or custom lockup? Reach out.

CONTACT BRAND TEAM BACK TO HOME