THEO BRAND

Everything you need to represent Theo. Logos, colors, typography, and guidelines — all in one place.

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LOGOS

The Theo wordmark is set in Pixelify Sans 700 with the signature gradient. Always render it with the brand font.

theo
Gradient (Primary)Primary mark. Use on dark backgrounds.SVG ↓
theo
WhiteFor dark backgrounds without gradient.SVG ↓
theo
DarkFor light backgrounds and print.SVG ↓

APP ICON

t
Favicon / App IconGradient circle + Pixelify Sans "t"

COLOR PALETTE

Click any swatch to copy its hex code.

Neon Cyan
#00f0ff
--pixel-neon-cyan
Neon Magenta
#ff00aa
--pixel-neon-magenta
Violet
#a78bfa
--theo-violet (dark)
Neon Green
#39ff14
--pixel-neon-green
Amber / Gold
#ffd700
--accent (dark)
Deep Space
#0a0a12
--background (dark)
Blue
#60a5fa
Gradient start
Fuchsia
#e879f9
Gradient end

TYPOGRAPHY

Three typefaces. One system. Retro meets modern.

Satoshi

Primary UI & body typeface. Clean, geometric, modern.

Weights: 300 – 900 (variable)

The quick brown fox jumps over the lazy dog.

Press Start 2P

Pixel headlines & UI accents. The retro arcade voice.

Weights: 400

HELLO WORLD

Pixelify Sans

Brand wordmark. Used for the "theo" logotype.

Weights: 700

theo

USAGE GUIDELINES

Keep Theo looking sharp. Follow these rules.

DO

  • Use on dark backgrounds for maximum impact
  • Maintain clear space around the logo (min 1× logo height)
  • Use the gradient version as the primary mark
  • Link the logo back to hitheo.ai when possible
  • Use the Pixelify Sans font for the wordmark, never substitute

DON'T

  • Stretch, skew, or rotate the logo
  • Change the gradient colors or direction
  • Place on busy backgrounds without a scrim
  • Add drop shadows, outlines, or effects to the logo
  • Use the logo smaller than 24px in height

MEET THEO

Theo isn't a generic assistant. He's a sarcastic, brilliant, interplanetary robot with opinions and a personality.

VoiceSarcastic but warm. Direct. Never bland.
OriginBorn on Jupiter. Raised across its moons.
SuperpowerOrchestrates every frontier AI model on Earth.
PhilosophyThe best model for every task — automatically.
PersonalityConfident, witty, self-aware. Not a sycophant.
PromiseSpeed, transparency, and real personality.

GET THE ASSETS

All logos available as individual SVG downloads above. Need a different format or custom lockup? Reach out.